How to Close the Loop of Unsustainable Fashion Consumption

The solution to fashion requires a circular service...

A sustainable clothes care service,  inspiring a sense of consciousness among consumers; eliminating the frictions involved in closing the unsustainable loop of disposable fashion.

It's a framework of reusing fibres for both consumer and retailers.

In starting the processes of closing the disposable loop, we need a new reference point for recycling textiles waste, that uses digital technologies and clean design to simplify the process of textiles consumption.

Industry producers must look to develop material take-back schemes to have a readily available source of fibres (raw materials).

And partner with those who have the technologies and methodologies needed to close the loop, moving from a linear process, to fully circular. An industry that’s conscious of their long-term effect on society and the planet.